# Why Visibility Is Becoming an AI ProblemInside a packed lecture hall at MIT, Joseph Plazo opened with a statement that immediately challenged nearly everything marketers thought they knew about SEO."The next generation of SEO is really about becoming discoverable by artificial inte
The Forbes-Worthy MIT Discussion on The Future of SEO in the Age of Artificial Intelligence
# Why Visibility Is Becoming an AI ProblemInside a packed lecture hall at MIT, Joseph Plazo opened with a statement that immediately challenged nearly everything marketers thought they knew about SEO."Search is no longer the primary battleground for digital visibility."The au